These are the kinds of products or services you can sell online:
| Type | Example | Notes |
|---|---|---|
| Physical Products | Clothes, phones, shoes, furniture | Shipped to customers |
| Digital Products | E-books, software, music, online courses | Instant download, no shipping |
| Services | Graphic design, tutoring, consulting | Sold as time or expertise |
| Subscriptions | Monthly box, streaming service | Recurring payments |
| Custom/Personalized Products | Printed T-shirts, engraved gifts | Made to order |
🎯 2. Target Customers (Who you sell to)
Define who your audience is — this helps you design, price, and market better.
| Target Type | Description | Example |
|---|---|---|
| Age Group | Teens, adults, seniors | Trendy clothes → teens |
| Gender | Male, female, unisex | Beauty products → mostly women |
| Location | Local, national, international | Local bakery → nearby area |
| Interests / Needs | Sports lovers, parents, students | Fitness gear → gym users |
| Income Level | Budget, mid-range, luxury | Designer bags → high income |
🧠 Tip: Create a “customer persona” — imagine one perfect customer (age, job, income, hobby, what they need).
💼 3. Business Models (How you sell)
This is the type of relationship between you and your customers.
| Model | Full Form | Explanation | Example |
|---|---|---|---|
| B2C | Business to Consumer | Company sells directly to customers | Amazon, Myntra |
| B2B | Business to Business | One company sells to another | Alibaba, IndiaMART |
| C2C | Consumer to Consumer | People sell to other people | OLX, eBay |
| D2C | Direct to Consumer | Brand sells directly, no middleman | Mamaearth, Boat |
| Marketplace | Platform connects buyers & sellers | Amazon, Flipkart | |
| Subscription-based | Customers pay monthly/weekly | Netflix, Birchbox |
🧩 Example to connect all 3:
If you’re creating a website for handmade candles:
- Product Type: Physical product (candles)
- Target Customers: Women 20–40 years old, like home décor, middle income
- Business Model: D2C (you sell directly to consumers)
Would you like me to make a chart or infographic-style picture that shows these 3 (product types, target, and model) clearly for your notes or presentation?
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