search engine optimization

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🔹 General SEO Keywords

  • Search Engine Optimization

  • SEO strategies

  • SEO techniques

  • SEO tools

  • SEO tips

  • SEO services

  • On-page SEO

  • Off-page SEO

  • Technical SEO

  • SEO checklist

🔹 Business & Marketing Keywords

  • Digital marketing

  • Online marketing

  • Website optimization

  • Internet marketing

  • Content marketing

  • Keyword research

  • Link building

  • Organic traffic

  • Google ranking

  • SEO agency

🔹 Local SEO Keywords

  • Local SEO services

  • Google My Business optimization

  • Local business ranking

  • Local keyword targeting

  • Local citations

  • Near me searches

🔹 E-commerce SEO Keywords

  • E-commerce SEO

  • Product page optimization

  • Online store SEO

  • Shopify SEO

  • WooCommerce SEO

  • SEO for online business

🔹 Blog & Content SEO Keywords

  • SEO content writing

  • Blog SEO

  • SEO for beginners

  • How to rank on Google

  • Best SEO practices

  • SEO-friendly content

💡 Example (used in a sentence):

“Boost your search engine optimization with smart on-page SEO and keyword research to increase organic traffic and Google ranking.”

SEO Plan — Overview

Goal: increase organic traffic, improve target keyword rankings, and raise conversions from search.
Duration: baseline 90-day rollout (then ongoing).
Key metrics: organic sessions, keyword rankings, indexed pages, click-through rate (CTR), average position, conversions from organic.

1 — Quick SEO Audit (first 3 days)search engine optimization

Actions:

  1. Crawl the site (Screaming Frog / Sitebulb / Ahrefs Site Audit) — find broken pages, duplicate titles, missing meta descriptions, canonical issues.

  2. Google Search Console (GSC) & Analytics: connect and review index coverage, performance, error reports.

  3. Mobile test: run Google Mobile-Friendly Test and Lighthouse for performance and accessibility.

  4. Speed check: measure Core Web Vitals (LCP, FID/INP, CLS) via PageSpeed Insights / Lighthouse.

  5. Backlink profile overview: quick look at referring domains and toxic links (Ahrefs / Semrush / Moz).
    Deliverable: Audit report listing top 10 critical issues and 20 secondary issues.

2 — Keyword Research (days 2–7)search engine optimization

Process:

  1. Identify business goals, primary services/products, and target locations/audiences.

  2. Seed keywords from site pages and competitor sites.

  3. Expand keywords using tools (Google Autocomplete, Keyword Planner, Ahrefs, Semrush, Ubersuggest).

  4. Categorize into: Transactional, Commercial, Informational, Navigational.

  5. Prioritize by: search volume, difficulty (KD), current rank (if any), and business value.
    Quick sample table (example):

Page / Topic Primary Keyword Intent Volume Difficulty Priority
Homepage digital marketing agency Commercial 4,400 Medium High
Blog SEO for small business Informational 1,200 Low Medium

Deliverable: prioritized keyword map linking keywords → target URL or new content idea.

3 — On-Page Optimization (days 4–14)search engine optimization

For each target page:

  • Title tag: 50–60 chars, include primary keyword near start.

  • Meta description: 120–155 chars, compelling CTA, include primary keyword.

  • URL: short, hyphenated, include keyword.

  • H1: one H1 with primary keyword; use H2/H3 for related subtopics.

  • Content: satisfy search intent (≥ user expectation), aim for clarity and thoroughness; use related LSI terms.

  • Images: optimized filenames, alt text describing image + keyword where natural, compress images.

  • Internal linking: link from related pages using descriptive anchor text.

  • Schema markup: add structured data (Organization, LocalBusiness, Product, Article, FAQ) where relevant.
    Deliverable: On-page checklist and list of pages updated.

Meta tag examples:

  • Title: “SEO for Small Business — 10 Practical Steps | YourBrand”

  • Meta: “Learn 10 easy SEO steps to get your small business found on Google. Free checklist inside.”

4 — Technical SEO (days 4–21)search engine optimization

Checklist:

  • Robots.txt: confirm allowed/disallowed rules.

  • XML sitemap: present, updated, submitted to GSC.

  • Canonical tags: avoid duplicate content.

  • Redirects: fix 3xx chains; map old URLs to new.

  • HTTPS: site fully on HTTPS; no insecure resources.

  • Pagination & faceted navigation: implement rel=prev/next or crawl rules.

  • Structured data: validate via Rich Results Test.

  • Server health: reduce response times, enable gzip/brotli, set cache headers.

  • Core Web Vitals: work on LCP (optimize images, server), CLS (size attributes on images), INP (reduce long tasks).
    Deliverable: Technical fixes list with owner & priority.

5 — Content Strategy (ongoing from week 2)search engine optimization

Approach:

  • Pillar + cluster model: create one pillar page per main topic and several cluster articles linked to it.

  • Content briefs: include target keyword, intent, title suggestions, H2 outline, target word range, internal links, CTA.

  • Publishing cadence: start with 1–2 quality posts/week (adjustable).

  • Repurpose: turn long posts into videos, infographics, email sequences.

  • Evergreen + trending mix: evergreen for steady traffic; topical for short-term spikes.
    Sample content brief (short):

  • Target keyword: “local seo checklist”

  • Title: “Local SEO Checklist: 18 Steps to Rank in 2025”

  • H2s: Google Business Profile, On-page, Citations, Reviews, Local links, Technical checks

  • CTA: download printable checklist
    Deliverable: 90-day content calendar (topics, publish dates, author).

6 — Link Building & Off-Page (weeks 3–12+)search engine optimization

Tactics:

  • Fix broken backlinks: find dead resource links on other sites and offer your replacement page.

  • Guest posts: publish helpful posts on niche sites.

  • Resource pages: get listed on industry resource pages.

  • Local citations: consistent NAP on directories (Yelp, local chambers).

  • PR & outreach: pitch data, studies, or unique content.

  • Digital partnerships: collaborate on webinars, roundups.
    Quality over quantity: aim for relevant domains with organic traffic.

7 — Local SEO (if applicable)search engine optimization

  • Google Business Profile (optimize: categories, photos, hours, services).

  • Build local citations, ensure NAP consistency.

  • Generate and respond to reviews.

  • Local schema (LocalBusiness) on pages.

  • Create location landing pages (unique content per location).

8 — Measurement & Reporting (weekly / monthly)search engine optimization

Daily/Weekly:

  • Check GSC for errors, performance anomalies.
    Monthly report:

  • Organic sessions (vs previous month)

  • Top landing pages by traffic

  • Keyword positions (priority set)

  • Click-through rate & impressions (GSC)

  • Conversions from organic

  • Backlink growth & referring domains
    Set benchmarks and realistic targets (e.g., +20% organic traffic in 3 months depends on baseline).

9 — 90-Day Action Plan (concise)

Week 1: Audit + set up analytics and GSC; fix critical technical issues.
Week 2: Keyword map + on-page updates for top 10 pages.
Week 3–4: Publish 4 content pieces (pillar + clusters); outreach list for links.
Month 2: Continue weekly content; implement link-building campaigns; fix secondary technical issues.
Month 3: Optimize low-performing pages (CTR, bounce), expand content, measure KPI trends, prepare next quarter plan.

10 — Tools & Resources

Must-have: Google Analytics / GA4, Google Search Console, Screaming Frog, PageSpeed Insights, Google Mobile-Friendly Test.
Helpful: Semrush, Ahrefs, Moz, SurferSEO or Clearscope (content optimization), Hotjar for behavior, GTmetrix for deeper speed checks.

11 — Simple SEO Checklist (actionable)

  • Connect GSC + GA4.

  • Submit sitemap.xml to GSC.

  • Fix 404s and redirect chains.

  • Optimize top 10 page titles and meta descriptions.

  • Add alt text to images.

  • Improve internal linking for 10 target pages.

  • Publish 4 new content pieces (pillar + clusters).

  • Start 5 outreach emails/week for link opportunities.

  • Monitor Core Web Vitals and improve LCP/CLS/INP.

  • Monthly report document created.

12 — Content Templates (copy/paste)

Title tag template: {Primary Keyword} — {Unique Hook or Brand}
Meta description template: {Primary benefit in 1 sentence}. {CTA}.
H1 template: {Primary Keyword} — {Short supporting phrase}

Final notes & next steps

  • If you want, I can: generate a 30/60/90 day content calendar for your site (I’ll need your website URL and 3 main services/products), create content briefs for the first 5 posts, or run a prioritized technical checklist you can hand to a developer.

  • Want me to produce the content brief or the 30/90-day calendar now? Say which you prefer and share the site URL (optional).

Ready to help implement — tell me which deliverable you want first (audit, content calendar, or content briefs) and I’ll produce it right away.

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